Rebel
Rewards
A loyalty platform that brings fans closer to the game
Rebel Rewards is a fan engagement platform created for the University of Mississippi — designed to encourage students and alumni to attend events, earn points, and claim exclusive prizes. The app transformed passive fandom into active participation.
Designing for a dual-platform experience — Android and Samsung Gear S2 — meant balancing simplicity and performance while maintaining consistent engagement across a phone screen and a wearable device with very limited real estate.
End-to-end design across mobile and wearable
I led the end-to-end design of both the Android and Gear S2 apps — working across visual design, user flows, wireframes, and interactive prototypes. Each version was tailored to its platform, balancing feature parity with platform-specific constraints.
The core challenge was creating compelling functionality even on the wearable's limited screen real estate — ensuring rapid access to essential features through smooth navigation and responsive feedback optimized for both contexts.
Designing for engagement meant making every interaction feel effortless — whether on a phone in the stands or a watch on the wrist.
A dynamic loyalty app for mobile fans
The Android app served as the primary platform — giving fans a rich interface to check their points balance, browse available rewards, view upcoming events, and track their standing in real time. Point detection was fully automated through geofencing, ticket scanning, and beacon technology.
Navigation was designed for in-stadium conditions: high-contrast visuals, large touch targets, and a streamlined information architecture that minimized steps to reach any key action.
Designing for engagement and seamless interaction
The Gear S2 companion app extended the Rebel Rewards experience to the wrist — delivering real-time points notifications, quick-glance event info, and instant reward claims without reaching for a phone. Every interaction was stripped to its essential core.
The circular display and rotary bezel navigation of the Gear S2 required a complete rethinking of layout and interaction patterns. Content was radically simplified, with a single-focus screen architecture and swipe-based flows designed for split-second engagement.
