Intuit Dome
Intuit Dome is set to become one of the most advanced sports arenas in the world. This project merges cutting-edge technology, user-centered design, and a passion for sports to redefine how fans engage with live entertainment.
Role:
Senior Visual Designer
Contribution:
Wireframes, Ui Design, Design Systems
Duration:
2 years
As a Senior Visual Designer, I was a core member of the design system team, building and documenting components to drive consistency across multiple workstreams and streamline collaboration for a team of 24+ designers. This foundation ensured faster iteration and a cohesive user experience across the board.
I also contributed to the ticketing team, designing the full purchase journey from seat selection to checkout for the fan facing mobile app, with a focus on clarity, ease of use, and brand alignment. In parallel, I worked on the iPad app used by venue staff, adapting the ticketing flow for internal operations and optimizing it for speed, clarity, and high usability in a live event context.
Ticketing
The visual design of the ticketing journey was refined to ensure each step from seat selection to payment was clean, accessible, and easy to navigate. The flow was optimized for responsiveness and usability, even during high traffic moments, delivering a seamless experience across all devices.
Design Systems
To support the complexity and scale of the project, I helped build robust design systems for both the fan app and the staff iPad app. This involved creating, refining, and documenting reusable components such as buttons, input fields, modals, and layouts serving as a single source of truth for each platform.
These systems ensured visual consistency, reduced duplicated effort, and accelerated the design and development process, empowering over 24 designers to work efficiently across different product areas.
